Classic for a Reason - RipeConcepts
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Photo: Photo: RipeConcepts Summer Party 2019

Classic for a Reason

It’s back to basics with Pantone’s official color of 2020, but boring it is not. Classic Blue is described by the Pantone Color Institute as “a timeless and enduring blue hue”. This variation of blue was chosen as it is “evocative of the vast and infinite evening sky. Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply.”

Classic Blue represents subdued but creative confidence with the calm energy willing to embrace the uncertainties of a new era. This hue contemporaneously embodies tradition, elegance, luxury, and boldness. But it’s more than your usual dark navy – Classic Blue has a tad bit more life and vivacity.

 

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