Complementary Reality - RipeConcepts


Dancing to the beat of work-life harmony.

Photo: Photo: RipeConcepts Summer Party 2019

Complementary Reality

Another year, another revolutionary type of reality experience. CR or Complementary Reality will become a new way to experience a computer-generated environment. According to Merehead, CR is a “design that emulates familiar materials to invoke a sense of familiarity and comfort in consumers.” It demonstrates two objects “in skeuomorphism and the other in its digital metaphor” composed together. Think VR, only images are projected directly into the user’s retina, mimicking a richer and more vivid reality.

“Non Stock-Looking” Stock Photos

It’s finally time to enthusiastically wave goodbye to awkward and obviously staged stock photos. 2019 warmly welcomes the era of genuine and more personal images that don’t look overly edited, taken either by a smartphone or personal camera.

Animated Logos

Look out for logos with a lot of motion, as animation will influence this field of design. Superb typography and imagery still take the reins in print. But when translated to web design, these logos take on a whole new life and meaning!

Soroka Store /

dashX /

Adventurous Packaging

Bold packaging has confidently taken center stage in the last couple of years and is most likely to peak this 2019. Minimalist design and natural materials are still in vogue nonetheless, but do expect flashy packaging to share the same spotlight.

ohSeven Studio /