GRAPHIC / BRANDING TRENDS
Positivity
It is important for brands to understand that consumer anxiety is accelerating and their well-being should not be taken lightly. In fact, it should be what matters when communicating to their customers.
Creating a positive unboxing experience by adding slogans inside recyclable boxes is gaining the spotlight as a trend. This direction sends out a friendly and reassuring feel to a brand, earning trust in return.
ILLUSTRATION TRENDS
Healthy Upbeat
There is an uprising cartoon-style trend that goes back to the semi-flat, playful, and bold. These freestyle strokes evoke inspiration and creativity that not only appeal to the younger market but more so to the adults.
Here’s how a cereal box gets a surreal palette upgrade looks like: Magic Spoon nails this trend. More than these upbeat aesthetics, these boxes take activities on cereal boxes to a whole new level with their unique mazes for each box with the difficulty level for adults. What healthy fun to start your day!
COLOR TRENDS
Luminosity
As self-care and sustainability take the center-stage, earthy tones and natural pastels also take flight. But what is interesting is the uptrend where acidic brights are used to offset these calming tones. This trend addresses heightened anxiety with optimism for the future.
“It just felt like there was a need,” says Hillary Taymour, founder of the sustainable clothing brand Collina Strada. “I was wearing brightly colored masks walking over the bridge daily to the studio and it put a smile on everyone’s face. So why not bring that to the general public?”
WGSN’s Colour Usage A/W 21/22 reports a key color to look for is a luminous bright that makes an impact while layering it with earthly browns and grey tones.
Here’s a fresh take on this luminous tint from The 1975’s exclusive limited neon yellow vinyl printed on 100% recycled Cairn Natural Kraft card. And they’re taking sustainability seriously as they promise to ship this with 100% recycled and recyclable sleeve. Could the future be this bright?
