Case-study, Web-development, Business, Inspired
Soaring with Sky Castle Toys: A Success Story
by Regina Manulid • June 15, 2023
Starting a business is never easy, especially during a pandemic. However, in just a few years since its establishment in 2020, Sky Castle Toys has added several accomplishments to its name. The company found a niche in award-winning sensory toys that are beloved by kids, parents, and educators. They powered through a tumultuous time with business and marketing savvy, and a little help from RipeConcepts. This is a story of that collaboration during their early days.
Understanding the importance of the internet for small businesses, Sky Castle Toys co-founders and toy industry veterans Lev Nelson and Josh Loerzel swiftly set up their website and social media presence. They handled all of it at first, but it was becoming more difficult to do so.
The launch of a new toy line meant having to develop a new website and stay on top of all the tasks that it entailed. The costs were adding up quickly, and the US company they initially hired charged exorbitant monthly fees.
For a young company, being able to have an affordable budget for high-quality services was important. Consequently, Sky Castle Toys contemplated going offshore. Outsourcing would then be a perfect fit for the company’s already remote setup, but this presented problems of its own. For one, credibility and quality were difficult to verify on virtual assistant websites. and managing a full team of freelancers scattered across the globe would be a full-time job, in and of itself.
“When it was crunch time, RipeConcepts had my back.” [sonaar_audioplayer playlist_title=“SkyCastle” artwork=“https://ripeconcepts.com/wp-content/uploads/2023/06/skycastle\_lev.jpg” artwork_id=“3579” feed=“https://ripeconcepts.com/wp-content/uploads/2023/06/Case-study-feature\_-Sky-Castle\_Updated.mp3” feed_title=“Lev Nelson - CEO & Co-founder” player_layout=“skin_boxed_tracklist” hide_progressbar=“default” display_control_artwork=“false” hide_artwork=“false” show_playlist=“false” show_track_market=“false” show_album_market=“false” hide_timeline=“false”][/sonaar_audioplayer]
The Ripe Solution
Sky Castle Toys landed on RipeConcepts after considering their options. The first task was to develop their website and implement SEO and SEM, and RipeConcepts worked right away. On top of building a strong online presence, RipeConcepts’ flexible retainer package gave access to an entire suite of creative services. All of these were to be delivered by a team put together from a pool of 650+ digital experts.
Within weeks of going live, their website ranked first on Google search results. Needless to say, the return on investment from outsourcing came almost immediately.
Working with RipeConcepts, they were able to formulate a data-driven marketing strategy that saved them money. This was accomplished by testing several marketing levers on a small budget. Sky Castle Toys could then measure ROI on platforms that they would not have tried otherwise.
Sky Castle Toys stood out from a crowded market with products that were tactile and educational—not your ordinary fidget toys. Their award-winning brand, DoodleJamz, fast became a favorite. This was, in part, because of custom art cards that users could print at home and insert into the toy. Additionally, Sky Castle Toys required various new designs for other popular products such as GooToobz. This library of content was significantly and rapidly expanded by the seasoned illustrators and designers at RipeConcepts.
Moreover, Sky Castle Toys loved being able to adjust the demand for hours on a monthly basis, allowing them to scale their business up or down as needed. This customizability was helpful for allocating resources where they were needed most, as well as to respond quickly to changes in the market.
The Outcome
It would be an understatement to say that Sky Castle Toys struck a great deal by outsourcing to RipeConcepts. On top of website design and development and SEO/SEM implementation, they further ordered packaging design, product concepts, and email campaigns at a fraction of the cost of domestic agencies.
More importantly, Sky Castle Toys managed to maintain a high level of quality and boost its brand in the process. They found the RipeConcepts team easy to work with, and, ultimately, the results spoke for themselves.
“RipeConcepts was a big part of our growth over the first couple of years,” shared Sky Castle Toys CEO Lev Nelson. “When it was crunch time, RipeConcepts had my back.”
[caption id=“attachment_3599” align=“aligncenter” width=“265”]
Sky Castle Toys has maintained a healthy number of monthly visitors to its website since January 2021, after engaging with RipeConcepts. Figures up to date. [/caption]
The money and time saved by working with RipeConcepts gave them room to focus on marketing and developing new products. It helped them to remain true to their core, which is to seek innovations across categories and give their own customers the best experiences.
Clarity and peace of mind that comes with premium end-to-end support – this is ultimately what RipeConcepts strives to offer businesses across industries and continents. In the case of Sky Castle Toys, they were able to save money, access a wider range of expertise, experiment with new strategies, and scale their business.
In conclusion, the success of Sky Castle Toys is a testament to the benefits of working with RipeConcepts. Through this collaboration, they were able to save money, access a wider range of expertise, test new marketing strategies, and scale their business as needed.
If you’re thinking of outsourcing for your own business, Sky Castle Toys’ success story with RipeConcepts is definitely worth keeping in mind. There is no better option.
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